Critical Review of Winter Window

Critical Review of Winter Window

Background-

  • Stood out,especially from a distance.
  • looked professional,
  • well made and can be reused,
  • people commented on how it was obviously based on local architecture,
  • sophisticated looking, perhaps less appealing to children, but needed to make crafts stand out.
  • It was much better height for people to look at than the previous rainbow window
  • more varied than the rainbow one
  • it could have done with a way of being lit but for the extra hassle and expense, it’s debatable whether it would be worth it.
  • the background is very versatile and does not dictate what must be displayed on it or what materials are used. It could be used again with a completely different display or craft method.

 

Crafts in Display

  • The crafts all blended to create a scene, nothing stood out as not fitting in, a story evolved.
  • Many of the crafts too small so did not stand out in display as much as would have hoped. Fairy, penguin, Christmas pudding and polar bear would all be made larger in the future, but for some this would not be feasible.
  • Size issue effected overall impact, not whether they would be sold, such as candy sticks, tiny but sold 9. Most made size people would want, not overly large for a display.
  • Not being able to see all in the window beforehand was main reason for issues, such as star blending in when it is so eye catching elsewhere.
  • Most of the crafts where easy to place into the window, which was a request in the brief, only post-box caused difficulties,.
  • The order for putting the items in the display was good, it varied in location and complexity, areas of display were not left completely empty for a long time.

 

Crafts in general-

  • Good variety in abilities and ages that they were suitable for.
  • In window looked more as though overall for children but on Instagram it was more obvious that many where adult orientated.
  • The packs looked very professional and in different circumstances many could easily sold for more.
  • Packs were using materials sourced with sustainability as key consideration, which was important for my personal ethos.
  • Many packs could be adapted for other occasions or situations, they used a lot of great skills or ideas.
  • Some craft ideas did not work as kits, such as snowflake, but work well as a taught activity. Only the poinsettia did not work well enough to consider for future use. Overall though most were attractive and successful kits that where great value and led to high quality outcome.
  • Having everything needed in the packs and the size of the bags being just right was made them into appealing little presents.
  • Having them all look so attractive and the same made them possible to buy different kits for children of different ages without any feeling hard done by.
  • Having them all the same price for this occasion was necessary but if I was to sell them in the future the prices would be higher and might vary depending on contents.

 

 

Impact-

  • A large number of packs sold which was definitely a success. I sold 94 kits at £2.00 each (£1 to costs and £1 to charity) and the client topped it up to £100 to donate to the Samaritans. The client also paid for the material costs of the background and were amazed by how little it cost. The amount raised was about double what I had expected to sell due to the times.
  • The client was really pleased with the final product and wants to keep the backdrop to re-use next year.
  • People where stopping and commenting on it being the architecture of the shops, it was easily identifiable, and were looking for the new crafts as they went by.
  • The office was officially closed for meetings and people are not carrying cash which limited sales. Also the business is not open on a weekend.
  • The weather was miserable the whole time and with children being in school there was not anywhere near the same foot flow as for the previous widow.

The above two points actually worked in my favour as it was difficult to keep up with the demand as it was.

  • Unlike with the Rainbow window I did not really promote it online as I received plenty of orders.

 

  • If I had been set the brief earlier, I would promoted it more as I would have had plenty of time to prepare the kits in advance.

Future-

  • The backdrop is already planned to be reused next year, though with a different approach to the items added.
  • Overall this project was too ambitious in terms of time required for preparation, as a solo project, and storage of all the kits was a major issue. There were 2 different aims – display and fundraising which were sometimes a difficult balance.
  • I have learnt much from making this window, especially about adjusting the different levels of difficulty, techniques, and types of crafts and their suitability.
  • I am going to make packs to sell online and plan on using some of the ideas and concepts at events or as workshops, but I do not want this many and this variety of different things going on in such a short space of time again. I have been focusing on this already with my knitting and crochet.
  • The locality of the window meant it had a very small audience, of generally the same people, so it needed the variety to have the best chance of selling more kits, it generally was one person buying multiple different kits rather than single sales.
  • For this window I did not make a personal profit due to the charity donation. I knew the price was low but wanted to raise as much money for charity as I could in the very short period of time that was available. It was also a consideration that a lot of people do not have money at the moment and I di not want cost to be prohibitive.
  • In future I want to sell some of the craft kits online or at craft fairs, but would increase the price to cover the my time as well as the materials
  • Limiting the range of kits would mean I can produce them more efficiently and more cheaply.
  • During this time I had to be quite isolated due to COVID-19 and found that this project did not make me feel as connected to others as the last had as there was so little interaction. It made me realise how much I need to have a job with people and not just by myself making and selling.
  • It made me also realise that I need briefs earlier and must tell clients this. I am too used to changing the windows at Sue Ryder every fortnight but this is not long enough for larger briefs and to create more professional work, especially prop heavy pieces. I do understand why with this one it was so late and the client was apologetic about it.
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